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A Royal Branding

Where you will be watching Miss Catherine Middleton and Prince William tie the knot this Friday, as you sip delicately from your royal wedding china tea cup with your royal wedding saucer under your royal wedding bunting....?

If you haven't been subjected to royal wedding fever over the last couple of weeks then you must be living under a stone as it's fairly unavoidable to anybody who functions in the everyday world. With this being one of the largest merchandising opportunities this century has been presented with, it's not surprising that we are witnessing some of the most outrageous and admirable lengths brands are going to to push and sell the royal brand!

As our TV screens become littered with high quality programmes such as ‘How to Nab a Prince' over the next week, we will watch with horror/fascination as the Prince William and Kate Middleton Royal brand is yanked from every marketing and sales angle possible. If you were lucky enough to catch ‘Something for the Weekend' on Sunday you'll have some idea what we're talking about....a limited edition double spread duvet cover was shown featuring Kate Middleton and Prince William's bodies, positioned especially for you and your partner to feature as their heads whilst lying in bed. Wow.

We think here at Logotastic that it may be possible for anyone wanting too, to lead a fully Royally Branded life by the end of 2011, totally dedicated to Prince William and Kate Middleton. They could eat breathe and live in a royal branded existence that was filled with memorabilia and objects fully branded for the occasion.

Now - we joke but ...can we really blame any brand out there for being opportunistic in this tough climate...or in any climate for that matter. If there are people out there genuinely willing to purchase Royal Wedding Gnomes for £20...then B&Q should brand away, it would be stupid of them not too!! The Royal Wedding boasts a sense of tradition, style and heritage along with a great deal of hype that will be enough to encourage people to purchase such interestingly branded items, therefore businesses should and are making the most if it.

The Logotastic team thought it would be nice to give our blog readers the low down on all the available royally branded products we've come across – just in case something caught your eye - and of course to wish Miss Middleton and Prince William many congratulations!!

Here are some of things that Logotastic has come across in the past weeks...enjoy

 

• Swanky Royal wedding themed holidays from the Hyatt hotel and travel brand

 

 

• A one off camping experience with National Express and Camp Royale for a lucky 10,000

 

 

• If you happened to be a couple called William and Kate you can win a three course royal feast at an ETM branded pub

 

 

• Transport for London's Royal Wedding Oyster Card

 

 

• The especially designed Smartphone from Carphone Warehouse that features the couples initials   on the back

 

 

• A Dunkin' Donut at 89 cents for a heart shaped royal wedding donut

 

 

• A commemorative mug from Amazon at a reasonable £10.95

 

 

• A Royal Wedding packet of biscuits from Mcvities

 

 

• An imitation of Kate Middleton's blue engagement dress from Tesco's at £16!! (bargain)

 

 

• A pack of Royal Wedding Tea bags from Donkey Products

 

 

• Royal Wedding gnomes from B & Q at £20 for the pair!

 

 

• The Royal Mint is bringing out a £5 coin in celebration

 

 

• Prince Charles's official merchandise shop is selling a 250 piece jigsaw of the couple at £29.95

 

 

• A Royal Wedding sick bag with the slogan ‘throne up' from an Edinburgh College of Art Graduate

 

 

But now for the piece de resistance.....

Heritage Condoms ltd has released their ‘Crown Jewels' range of commemorative condoms. They are reported as saying:

"To celebrate the engagement of Prince William of Wales to Ms. Catherine Elizabeth Middleton, Crown Jewels Condoms of Distinction has commissioned a unique heritage edition Royal Wedding Souvenir boîte de capotes. Combining the strength of a Prince with the yielding sensitivity of a Princess-to-be, Crown Jewels condoms promise a royal union of pleasure. Truly a King amongst Condoms".

Here Here.......

 

 

 

About the Author

I work for Logotastic, we are a graphic design agency that specialise in professional and affordable logo design. I will be writing about anything going on in the design and branding world and hope that some of you will take the time to visit my blog www.logotastic.co.uk/blog

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